Heldentoren

HT intro

The Heldentoren is a unique 20-storey apartment building in Heist. With it, a new landmark is created to help shape the future. It will become an architectural beacon that connects, strengthens the local identity and attracts new investments. Grain was asked to work in addition to Neutelings—Riedijk Architects to develop the interior plans, design the community areas and create a brand and marketing concept.


With an architecture this strong, the choice to integrate design cues from the outside in the interiors was evident. Rounded elements were combined with strong architectural lines. Thanks to the slimness of the tower, most of the apartments enjoy a view to the North ànd South, resulting in unique 'see trough' apartments, which was evidently reinforced in the interior plans. A search for understated luxury, refined perspectives and breathtaking views led to apartments with a very strong 'homey' feel and smart layouts to guarantee an optimal living pleasure. This feeling was translated in all communication, conveying a high-end message in an accessible tone. Dont's: gold foil and other screamy finishes. Do:'s beautiful papers, refined typography and clear copywriting.

We did

  • branding
  • interior architecture

Location

Knokke-Heist

Year

2018-2021

Architect

Neutelings-Riedijk Architects

Renders

G2-A
Voxelz

Heldentoren Inpassing 1 crop ok web
V0100 Grain Heldentoren Keuken 03 HR portrait
V0100 Grain Heldentoren Keuken 01 HR
V0100 Grain Heldentoren Leefruimte 01 HR
V0100 Grain Heldentoren Leefruimte 04 site
V0100 Grain Heldentoren Leefruimte 01 Avond HR
HT folder
HT helm
V0100 Grain Heldentoren Slaapkamer HR 2
V0100 Grain Heldentoren Badkamer HR sq
HT paraplu
HT plan
Heldentoren Inpassing 2
HT container
HT banner
view